Girls of the Long Horn Miao ethnic minority group wear headdresses as they prepare gather for Tiaohua or Flower Festival as part of the Lunar New Year on February 6, 2017 in Longga village, Guizhou province, southern China. (Photo by Kevin Frayer/Getty Images)

Women dressed in traditional Chinese costumes wait perform in celebration of the Chinese New Year at the Nankinmachi square, China Town on February 8, 2016 in Kobe, Japan. In Nankinmachi, the district known as Kobe Chinatown, tourists enjoyed Chinese food, lion dance and the parade organized to celebrate the Lunar New Year. (Photo by Buddhika Weerasinghe/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Members of Siam Classic Dance Studio perform for onlookers at Haymarket on January 21, 2023 in Sydney, Australia. The Lunar New Year or Spring Festival marks the transition of the Chinese zodiac sign from one animal to the next. 2023 sees in the Year of the Rabbit, which begins on January 22. In Chinese culture, the Rabbit is a symbol of longevity, peace and prosperity. The festival is celebrated in Australia by the country's significant Chinese-origin minority, who follow much of the same traditions as the Chinese diaspora in the rest of the world. (Photo by Lisa Maree Williams/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.