Model and singer from England Rosie Mac posed in lingerie for Dutch Courage in the second decade of December 2023. (Photo by rosiemacworld/Instagram)

Hungarian model Viktoria Varga stunned in a black dress early January 2024. The social media star visited Dubai on holiday. (Photo by vikyvarga/Instagram)

American singer and model Ciara in the second decade of March 2023 makes a very important phone call. (Photo by ciara/Instagram)

Russian model Irina Shayk early May 2023 snapped a selfie before she broke “all the rules” at Met Gala. (Photo by irinashayk/Instagram)

American model Kendall Jenner in the second decade of May 2024 hits the steam room for FWRD. (Photo by Kendall Jenner/Instagram)

American model Bella Hadid shares a behind-the-scenes photo from a lingerie shoot on December 28, 2021. (Photo by bellahadid/Instagram)

A model models shoes at the Chloe Gosselin Presentation during Fall 2016 New York Fashion Week at Lori Bookstein Fine Art on February 14, 2016 in New York City. (Photo by Ilya S. Savenok/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)