To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Girl in newari attire makes a funny face to her friend as she performs a Mass Bel Bibaha (marriage) ceremony in Bhaktapur, Bagmati, Nepal on December 7, 2021. The two-day ceremony, usually held several times a year, sees pre-adolescent “marry” the Hindu deity, Vishnu, symbolised by the local “bael” (wood apple) fruit. Normally Newar girls marry thrice time in there life as first marriage with Bael fruit, second with sun and third with human. (Photo by Amit Machamasi/ZUMA Wire/Alamy Live News)

Everly Base, six, sees the funny side of a TV carol-singing performance with her classmates in which her father had dared her to cross her eyes while she sang in Yate, Gloucestershire, UK on December 19, 2024. (Photo by Tom Wren/South West News Service)

A curious cat ipeeks out of a bag carried by its owner on a tour of the Cat Expo 2022 in Kuala Lumpur, Malaysia, 30 September 2022. The “Ekspo Kucing”, described as Malaysia's Largest Cat Expo runs from 30 September to 02 October 2022 at the Matrade Exhibition and Convention Centre (MECC) in Kuala Lumpur and “will also feature other variety of pets such as rabbits, hamsters, guinea pigs, reptiles and exotic animals”, the MECC said on its website, along with other highlight events such as a Federation Internationale Feline (FIFe) Cat Competition, Cat Adoptions or a “Sugar Glinder Contest”. (Photo by Fazry Ismail/EPA/EFE/Rex Features/Shutterstock)

Van cat walks in the snow in Yuzuncu Yil University's “cat villa” where they are carefully cared, in Van, Turkiye on January 21, 2022. One of the most important symbols of Van province of Turkiye endangered Van cats are taken under protection at the Van Cat Research and Application Center of Yuzuncu Yil University. They have been the subject of many scientific studies with their unique characteristics. Efforts are continuing to protect the extinction of the Van cat, which is known for its sensuality, friendliness, white silky fur, lion's walk, fluffy tail, different eye colors and fondness for water. (Photo by Ozkan Bilgin/Anadolu Agency via Getty Images)

A Sphynx cat stares sitting on its owner's lap during an international feline beauty competition in Bucharest, Romania, Saturday, April 14, 2018. More than 250 cats take part in the two-day competition in the Romanian capital. (Photo by Vadim Ghirda/AP Photo)

A Sphynx cat is held by its owner at the WCF International Cat Show in Hanoi, Vietnam, 02 April 2023. The two-day event opened on 01 April at the Van Ho Exhibition Centre in Hanoi. (Photo by Luong Thai Linh/EPA)