To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Greek actress Katerina Lehou, playing the role of High Priestess, lights a torch during the dress rehearsal for the Olympic flame lighting ceremony for the Rio 2016 Olympic Games at the site of ancient Olympia in Greece, April 20, 2016. Fire spurted from the concave mirror as a priestess, kneeling in her long, pleated dress before a ruined Greek temple, focused the blazing sun's rays on her metal torch. Come rain or shine on Thursday's official lighting ceremony, Rio de Janeiro has now secured its Olympic flame, which will burn in the main Olympic stadium throughout the Aug. 5-21 games. (Photo by Yannis Behrakis/Reuters)

In this July 11, 2016 photo, a young, masked drug trafficker poses for photos holding his guns at a slum in Rio de Janeiro, Brazil. Teenagers openly tote guns while they work as guards, lookouts and distributors for drug lords operating just a few miles from where hundreds of thousands and tourists and athletes will be for the Aug. 5-21 Olympic Games. (Photo by Felipe Dana/AP Photo)

Darlene Eddy packages up a chocolate Easter bunny that she made in her store Amazing Chocolates on March 28, 2013 in Hollywood, Florida. As Easter Sunday approaches chocolatiers are busy manufacturing many different types of delights for the holiday when Americans spend roughly $1.9 billion on Easter candy, second only to Halloween in candy consumption. Around ninety million chocolate Easter bunnies are produced each year, from white to dark chocolate, and with an unlimited varieties of styles. (Photo by Joe Raedle)

Serge Huguenin of the Blondeau foundry takes the newly melted bell out of the mould in La Chaux-de-Fonds, Switzerland January 21, 2016. At this year's Summer Olympics in Rio de Janeiro, no matter how elaborate the opening ceremony or how sophisticated the live broadcasts, the final lap of athletics races will be announced the traditional way by ringing an old-fashioned bell. Omega, the official timekeeper of the event, has ordered 21 bells, forged almost entirely by hand by Blondeau's Bell Foundry in the Jura Mountains in Switzerland. Each last-lap bell is branded with the RIO 2016 logo and circled with the words “2016 GAMES OF THE XXXI OLYMPIAD”. (Photo by Denis Balibouse/Reuters)

A Kevo smart lock is demonstrated during the 2015 International Consumer Electronics Show (CES) in Las Vegas, Nevada January 4, 2015. The lock, which opens with a smart phone App and a touch, is smart enough to know what side of the door you are on and won't accidentally unlock the door when you are inside. A new subscription service offers unlimited e-keys and other benefits, a representative said. (Photo by Steve Marcus/Reuters)

An Sony PS3 is used to view Netflix during the Netflix UK launch in London, England on January 9, 2012. Netflix the leading global internet subscription service for films and TV programmes, launches in the United Kingdom and Ireland, offering instant and unlimited access to a broad range of entertainment for the low monthly price of £5.99 in the UK and £6.99 in Ireland. (Photo by Gareth Cattermole/Getty Images for Netflix)

Myanmar T-72 battle tank competes in an individual race of the Tank Biathlon competition as part of the 7th International Army Games 2021 at the Alabino training ground, Moscow region, Russia, 27 August 2021. The 7th International Military-Technical Forum “Army-2021” is held from 22 August till 04 September 2021 at 23 military training grounds of 11 countries. Five thousand participants of 277 teams from 42 countries compete in 34 military contests. (Photo by Sergei Ilnitsky/EPA/EFE)