Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sudanese protesters rally outside the army complex in Sudan's capital Khartoum on April 18, 2019. Huge crowds of protesters thronged the Sudanese capital Khartoum today, a week after the army's ouster of president Omar al-Bashir, determined to complete their revolution seeking civilian rule. (Photo by Ozan Kose/AFP Photo)

Pakistani civil society activists release lanterns into the sky in Lahore on December 15, 2016, as they pay tribute to victims on the second anniversary of an attack on The Army Public School in the city of Peshawar. Taliban militants attacked on Pakistani Army Public School in Peshawar, killing 151 people mostly children on December 16, 2014. (Photo by Arif Ali/AFP Photo)

A German special anti-tank gun is ready to fire during the army maneuvers in Silesia, Poland, on September 22, 1928. (Photo by AP Photo)

This handout picture released by the Israeli army on May 31, 2024 shows Israeli soldiers during operations in the Gaza Strip amid the ongoing conflict between Israel and the Palestinian militant group Hamas. (Photo by Israeli Army/AFP Photo)

A photograph of a girl carrying a baby on the spot of the previous day's car bomb attack that killed killed and wounded hundreds at the Sadriyah market in Baghdad, Iraq, Thursday, April 19, 2007, is inserted into the scene at the same location on Monday, March 20, 2023, 20 years after the U.S. led invasion on Iraq and subsequent war. (Photo by Hadi Mizban/AP Photo)