Dawlish Carnival 50th anniversary pram race featuring the famous Dawlish Black Swan in England on August 15, 2023. (Photo by nidpor/StockimoNews/Alamy Live News)

A man participates in the Pacu Jawi, a traditional bull race, at Nagari Labuah, in Tanah Datar of West Sumatra, Indonesia, on April 13, 2024. (Photo by Yorri Farli/Xinhua News Agency/Alamy Live News)

Singer Dua Lipa and her fiancé, Callum Turner, soak up the sun and unwind together during their lively vacation in Ibiza, Spain on August 14, 2025. (Photo by Gtres/Backgrid UK)

People view pelicans napping on a footpath in St James’s Park in London, United Kingdom on a mild day October 18, 2021. (Photo by Stephen Chung/Alamy Live News)

Pasua Turner jumps double dutch as people take part in a Juneteenth event along Black Lives Matter Plaza on Monday June 19, 2023 in Washington, DC. (Photo by Matt McClain/The Washington Post)

5-year-old Rina Kumari rubs her eye while cracking stones on the banks of Mahananda river in Siliguri, northeast India, March 5, 2005. Over 400 million people in India live below the internationally agreed poverty line (living on less than US $1 per day). According to estimates, several hundred thousand children work as labourers and beg on the streets in India. (Photo by Desmond Boylan/Reuters)

We place too much value into something as elusive as time. This is the lesson that Arina Pozdnyak, the creator of Perpetual Calendar, is trying to teach us. Days fly by, and even months are mere speckles of sand in an hourglass of eternity. People do not realize that the time given to us by fate cannot be measured using months or even years. It is measured using emotions and impressions. If a person lives to be 150 years old without experiencing any emotions, he might as well have lived one day, for all it’s worth. On the other hand, a person who lived an exciting, fulfilling life, read countless books and cherished every moment that he had, is actually the one who lived a longer life, even if in reality his flame was snuffed out much too soon. (Photo by Arina Pozdnyak)