Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A dramatic sunset acts as a backdrop to Stonehenge on November 20, 2008 in Stonehenge, England. (Photo by Mike Hewitt/Getty Images)

A charity runner dressed as Father Christmas steps out of a portable toilet ahead of the “Santa Run” charity fun run in Stockholm on December 10, 2017. Hundreds of participants dressed in Santa suits and wearing white beards ran through the streets of the old town in Stockholm in an all charity run. (Photo by Jonathan Nackstrand/AFP Photo)

“Bruciamo tutto” (Let's burn everything) activist is removed by police after she poured red paint on the Spanish Steps to protest against femicides in Rome, Italy, on June 26, 2024. (Photo by Guglielmo Mangiapane/Reuters)

A person looks at Theresa Chromati's “steadfast, step into me (allow silence to create the sounds you desire most)”, which is part of Frieze Sculpture, in Regent's Park, in London, Britain on September 18, 2024. (Photo by Mina Kim/Reuters)