Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Olympiakos' Italian defender #05 Lorenzo Pirola (L) is held by Sporting Braga's French forward #09 Amine El Ouazzani during the UEFA Europa League 1st round day 2 football match between Olympiakos and Sporting Braga at Georgios Karaiskakis Stadium in Piraeus on October 3, 2024. (Photo by Angelos Tzortzinis/AFP Photo)

Faith Lynch (L) and Molly Beck (R) pose for a photo at Hackney Bridge as fans gather to watch a live broadcast of the semi-final match between England and Denmark on July 07, 2021 in London, England. England has reached the semi-finals of the UEFA European Football Championship 2020 hoping to make the final for the first time in the history of the competition. (Photo by Leon Neal/Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Aaron Ramsdale of Arsenal fails to save a shot from Pedro Goncalves of Sporting CP (not pictured) as he scores their side's first goal during the UEFA Europa League round of 16 leg two match between Arsenal FC and Sporting CP at Emirates Stadium on March 16, 2023 in London, England. (Photo by Shaun Botterill/Getty Images)

Football fans watch a broadcast of the UEFA Euro 2020 round of 16 match between The Netherlands and Czech Republic on a terrace in Amsterdam, the Netherlands, 27 June 2021. Visitors had to be tested in advance and once did not have to keep a distance of 1.5 meters. As one of the relaxation of the corona measures, catering establishments are allowed to place large screens to show the matches. (Photo by Ramon van Flymen/EPA/EFE)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.