Kia Vue of St. Paul sports long nails at the Minnesota Hmong New Year celebration Saturday, November 29, 2014, at the Saint Paul RiverCentre in St. Paul, MN. The annual Minnesota Hmong New Year celebration will be held at the Saint Paul RiverCentre November 28–30. Hmong New Year has a deep cultural significance to the Hmong community. It is a celebration of accomplishments during the past year and a time to welcome a new beginning. (Photo by David Joles/Star Tribune)

Models pose for a group photograph outside the Victoria's Secret shop on New Bond Street in central London, December 1, 2014. The 2014 Victoria's Secret Fashion Show will be held in London on Tuesday. (Photo by Andrew Winning/Reuters)

Servicemen of “Kiev 12” military defence battalion react as they take part in a welcoming ceremony in central Ukrainian capital Kiev December 6, 2014. Servicemen of the battalion returned to Kiev after taking part in fighting in eastern Ukraine. (Photo by Gleb Garanich/Reuters)

Frontier soldiers run as a storm surge hits the coastline under the influence of Typhoon Fitow in Wenling, Zhejiang province, October 6, 2013. China issued a red alert ahead of Typhoon Fitow, which is expected to lash east of the country on Sunday evening. (Photo by Reuters/China Daily)

An aspiring witch performs during auditions the new witch of Wookey Hole Caves during trials held at the Somerset tourist attraction, on October 22, 2013. Around 50 applicants took part in the auditions today for a £50,000 a year (pro rata) job as the face of Wookey Hole. (Photo by Tim Ireland/PA Wire)

Karis, an eleven week old lion cub, plays in fallen leaves brushed up by keepers in her enclosure at Blair Drummond Safari Park, near Stirling, Scotland, on November 20, 2013. (Photo by Andrew Milligan/PA Wire)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.