Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A three-month-old Sumatran tiger cub named “Bandar” shows his displeasure after being dunked in the tiger exhibit moat for a swim reliability test at the National Zoo in Washington, on November 6, 2013. All cubs born at the zoo must take a swim test before being allowed to roam in the exhibit. Bandar passed his test. (Photo by Manuel Balce Ceneta/Associated Press)

Participants of the 77th edition of the annual Christmas swimming 'Coupe de Noel' jump into the waters of Lake Geneva, in Geneva, Switzerland, 20 December 2015. More than 1,540 men and women braved the water temperature of just 8 degrees Celsius as they swam a 120 meters distance at the traditional Christmas swimming in Geneva. (Photo by Salvatore Di Nolfi/EPA)

An athlete dressed as a clown jumps into the Mediterranean sea as he takes part in the Copa Nadal in the Spanish port of Barcelona in Barcelona, Spain, Sunday, December 25, 2016. The Copa Nadal (Christmas Cup) is a traditional swimming competition that takes place in Barcelona every December 25th, where participants swim 200 meters in the open sea in the port of Barcelona. (Photo by Manu Fernandez/AP Photo)

Visitors crowd an artificial wave swimming pool at a tourist resort to escape the summer heat in Daying county of Suining, Sichuan province, China, July 11, 2015. (Photo by Reuters/Stringer)

A child looks at a polar bear swimming under a water in its enclosure on a hot summer day at Prague Zoo, Czech Republic, July 30, 2015. (Photo by David W. Cerny/Reuters)

Inbar Regev, an eight-year-old Israeli girl, holds her pet python while swimming in her backyard pool in Ge'a, southern Israel on October 7, 2020. (Photo by Amir Cohen/Reuters)

Swimmers take part in the annual Christmas Day swim in Porthcawl, Wales, England on December 25, 2019. (Photo by Ben Birchall/PA Images via Getty Images)