“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

A Hindu devotee wearing a t-shirt printed with a portrait of Lord Shiva takes a holy dip while participating in the “Bol Bom” pilgrimage in Kathmandu August 10, 2015. The faithful, chanting the name of Lord Shiva, run about 15 km (9 miles) barefooted toward Pashupatinath temple seeking good health, wealth and happiness. (Photo by Navesh Chitrakar/Reuters)

“That’s the only way to show how we really are” – sweaty, exhausted, but happy, actress and singer Juliette Lewis said about the idea of a photo collection capturing musicians moments after a concert. Photographer Matthias Willi and journalist Olivier Joliat have persuaded about 100 bands to take part in their “The Moment After the Show” project since 2005. Photo: Iggy Pop. (Photo by Matthias Willi/Olivier Joliat/The Moment After The Show)

People take pictures and Buddhist monk chants as a groom and a bride lay inside a pink coffin during their wedding ceremony at Wat Takien temple in Nonthaburi province, on the outskirts of Bangkok February 14, 2015. Ten Thai couples laid in the pink coffin starting 9:09 AM on Saturday during the wedding ceremony organised by the Buddhist temple on Valentine's Day. Couples believe laying briefly in the coffin will get rid of bad luck and usher happiness into their lives. (Photo by Damir Sagolj/Reuters)

The underbelly of fetish parties has been exposed in photographs captured by Belgian photographer MagLau. The photographer dedicated three years to capturing the obsession with leather and chains, visiting fetish parties through Europe and Japan. The photographer told: “I just took pictures, always finding some beauty in the dark side”. He said that most people were happy to be photographed for the project, with the images included in a new book Fetish Ballad. Aiming to capture the candid moments, he said he never judged but instead wanted to simply observe and understand. Here: Picture from Fetish Ballad book. (Photo by MagLau/Laurent Muschel)

A girl jumps over a campfire while celebrating Ivan Kupala Night, a traditional Slavic holiday not far from Kiev on July 6, 2013. During the celebration, originating in pagan times, people plait wreaths, jump over fires, and swim naked. (Photo by Sergei Supinsky/AFP Photo)

A boy fires blanks from a Kalashnikov rifle, during Maslenitsa celebrations, or Shrovetide, to say farewell to winter in Minsk, Belarus, Sunday, March 1, 2020. Maslenitsa is a traditional Russian and Belarusian holiday marking the end of winter that dates back to pagan times. (Photo by Sergei Grits/AP Photo)