Popocatepetl volcano spews incandescent material as seen from Paso de Cortés on May 23, 2023 in Amecameca, Mexico. The second highest volcano in the country increased its activity while Mexican authorities raised the alert to yellow phase 3. Popocatepetl volcano caused the fall of ashes in different municipalities in Puebla, Estado de Mexico and Mexico City. Mexican army has spread forces as a preventive measure while the 3 levels of government are in coordination to observe the activity of the volcano and the situation in the surroundings. (Photo by Cristopher Rogel Blanquet/Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

A passenger without pants waits for the subway train during “The No Pants Subway Ride” in Mexico City January 11, 2015. The event, the fifth organized in Mexico, is an annual flash mob and occurs in different cities around the world, according to its organisers. (Photo by Edgard Garrido/Reuters)

An English Bulldog plays with its owner during a parade where more than 900 English Bulldog participate to set the Guinness World Records for the largest Bulldog walk in Mexico City, Mexico February 26, 2017. (Photo by Carlos Jasso/Reuters)

A model presents a creation from the “Remembranzas y Colores” collection by Mexican designer Carlos Pineda with textures and prints honouring Mexico, during the first day of the 76th edition of Intermoda in Guadalajara, state of Jalisco, Mexico, on January 18, 2022. (Photo by Ulises Ruiz/AFP Photo)