The reflection of a man dressed as Hindu deity of death Yamaraj (R) to raise awareness about the coronavirus is seen on the wing mirror of a vintage car during a government-imposed nationwide lockdown as a preventive measure against the COVID-19 coronavirus, in Kolkata on April 24, 2020. (Photo by Dibyangshu Sarkar/AFP Photo)

Undated handout photo issued by Carhenge Glastobury of the Carhenge installation by artist Joe Rush, on the site of Glastonbury Festival at Worthy Farm in Somerset. Made of 24 vintage cars erected in the centre of the festival, the installation emulates the ancient stone structure at Stonehenge. Issue date: Tuesday, June 20, 2023. (Photo by Matt Cardy/PA Wire Press Association)

Women wearing flower and sprout-like hairpins walk past an advertisement board in Beijing, China, September 25, 2015. Wearing antenna styled hairpins in the shape of various flowers and plants at scenic spots has become a new trend in Beijing. (Photo by Kim Kyung-Hoon/Reuters)

In this photo taken on August 29, 2024, an Afghan burqa-clad woman walks past an energy drink advertisement at Kandahar airport in Kandahar. The Taliban government has purged many signs of Western influence but a stimulant drink craze that arrived with US soldiers remains, and has even sprouted a thriving domestic industry. Alcohol is outlawed in Afghanistan but caffeine-rich energy drinks are guzzled by secret police, fed by mothers to suckling children and advertised on billboards more than even Taliban state propaganda. (Photo by Wakil Kohsar/AFP Photo)

Vintage wine bottles dated from 1946 lay down in the wine cellar of the Massandra winery near Yalta, 28 March 2014 (Yalta is a resort city on the north coast of the Black Sea in the Autonomous Republic of Crimea, a territory recognized by a majority of countries as part of Ukraine and incorporated by Russia as the Republic of Crimea). Massandra winery has one of the largest wine collections in the world. (Photo by Sergei Ilnitsky/EPA)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A man has an egg smashed on his head to raise money for charity during the World Egg Throwing Championships and Vintage Day in Swaton, Britain June 28, 2015. (Photo by Darren Staples/Reuters)

People look at a collection of vintage cars during the Expo Transporte event at the Francisco de Miranda Air Base in Caracas on December 7, 2025. (Photo by Juan Barreto/AFP Photo)