“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

A model walks down the runway during the Odd Molly Autumn/Winter 2012 Fashion Show at Berns on February 1, 2012 in Stockholm, Sweden. (Photo by Ian Gavan/Getty Images)

A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

Singer Vlad Topalov and model Victoria Lopyreva wear creations by designer YanaStasia on day 5 of the Mercedes-Benz Fashion Week Russia Fall/Winter 2011/2012 at the Congress Hall on April 4, 2011 in Moscow, Russia. (Photo by Pascal Le Segretain/Getty Images)

Victoria's Secret Angels Candice Swanepoel and Miranda Kerr Launch The 2012 VS Swim Collection at The Thompson Hotel on March 29, 2012 in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Victoria's Secret)

A model walks the runway in the Maria Escote fashion show during the Mercedes-Benz Fashion Week Madrid Autumn/Winter 2012 at Ifema on February 4, 2012 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)

A model walks the runway during the John Galliano Ready to Wear Autumn/Winter 2011/2012 show during Paris Fashion Week on March 6, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images). PARIS, FRANCE – MARCH 06

A model walks the runway at the Dolores Cortes swim show during Mercedes-Benz Fashion Week Swim 2012 at The Raleigh on July 16, 2011 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Dolores Cortes)