KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

United States Marines perform a fighting demonstration in Times Square as part of Fleet Week festivities May 27, 2011 in New York City. Fleet Week, which has been held in New York since 1984, brings thousands of military members to the city where they engage the public with numerous activities, demonstrations, tours and contests. Fleet Week concludes on Memorial Day with a military flyover to honor those killed while serving in the military. (Photo by Spencer Platt/Getty Images)

People carry drinks at 80s Bar in Damascus, Syria, March 11, 2016. In Damascus's Old City, just a mile from the battered frontline between government and rebel-held territory, young Syrians smoke, drink beer or soft drinks, and talk about anything but the war. The revival of activity in this once-vibrant quarter is part of efforts to project an air of normality in the Syrian capital, even as the five-year-old war that has killed more than 250,000 people and created 5 million refugees continues to rage nearby. (Photo by Omar Sanadiki/Reuters)

An enthusiast dressed as a zombie takes part in the annual Zombie Walk festival in Prague June 1, 2013. (Photo by David W. Cerny/Reuters)

A woman sells vegetables near a Metro train station in downtown Lima, Peru December 1, 2015. (Photo by Mariana Bazo/Reuters)

Revellers celebrate New Year's Day in central Moscow, Russia, January 1, 2016. (Photo by Tatyana Makeyeva/Reuters)

Internally displaced Syrian children play inside a refugee camp in the Hama countryside, Syria January 1, 2016. (Photo by Ammar Abdullah/Reuters)

Participants take part in a New Year's Jump into the Sea in Portoroz , Slovenia, January 1, 2016. (Photo by Srdjan Zivulovic/Reuters)