Men dressed as soldiers pose with models before the opening of the Gamescom 2013 fair in Cologne,Germany, on August 23, 2013. The Gamescom convention is Europe's largest video games trade fair. (Photo by Ina Fassbender/Reuters)

Two women pose as they drink real ale at the Great British Beer Festival in the Olympia exhibition centre on August 13, 2013 in London, England. The festival, which runs until August 17, 2013, has over 24 bars serving over 800 different beers, ciders and perries. (Photo by Oli Scarff)

Construction workers carry bricks on their heads near the country's parliament building in Naypyitaw November 11, 2014. Yangon lost its status as Myanmar's capital in 2005, after the former military junta carved a new seat of government from a parched wilderness some 380 km (236 miles) to the north and called it Naypyitaw (“Abode of Kings”). (Photo by Damir Sagolj/Reuters)

A adorable bear cub cant get enough of playing buckaroo – as it hangs onto its mum splashing about in a river. His mum was attempting to catch a fish supper for the pair as the plucky cub continued to jump on her back. And as she was concentrating on her meal the young bear became a distraction. So she sprung into life with him on her back before he was tossed into the water much to his delight. (Photo by Lisa Sidorsky/Caters News)

An artist from the state of Telangana reacts to the camera as they wait for their turn to perform during a media preview displaying a glimpse of culture of different parts of India, in New Delhi, India, Thursday, January 22, 2015. The tableaux will be part of the Indian Republic Day parade on Jan. 26. (Photo by Altaf Qadri/AP Photo)

“Just hanging out”. As full autumn hits the valley of Hallingdal in Norway, this bear chills out in a tree which seems to barely cover its weight. Photo location: Flå, Hallingdal, Norway. (Photo and caption by Jorgen Tharaldsen/National Geographic Photo Contest)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A model poses at Checkpoint Charlie, a historic place in the German capital to promote the fashion magazine “Sous” on June 12, 2012. (Photo by Maurizio Gambarini)