As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

American model Emily Ratajkowski walks on the grid during the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2024 in Monte-Carlo, Monaco. (Photo by Claudia Greco/Reuters)

Poland's Daria Pikulik, Poland's Wiktoria Pikulik and Britain's Elinor Barker (R) crash as they compete in the Women's Madison race during the fifth day of the UEC European Track Cycling Championships at the Omnisport indoor arena in Apeldoorn, on January 14, 2024. bark (Photo by John Thys/AFP Photo)

Arsenal's Gabriel Magalhaes reacts after the English Premier League soccer match between Arsenal and Southampton at the Emirates Stadium in London, Britain, 21 April 2023. (Photo by Neil Hall/EPA)

When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.