A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A woman (C) shops for an offering at the witch doctor's street in La Paz, July 31, 2015. According to Andean culture, the all the month of August is a time to give offerings to “Pachamama” to give thanks for their farms and health. The Aymaras use coca leaves, candies, animal fat, llama fetuses, some dried fruits, powdered minerals and alcohol during these rituals. (Photo by David Mercado/Reuters)

Migrants react after boarding the Migrant Offshore Aid Station (MOAS) ship MV Phoenix some 20 miles (32 kilometres) off the coast of Libya, August 3, 2015. Some 118 migrants were rescued from a rubber dinghy off Libya on Monday morning. The Phoenix, manned by personnel from international non-governmental organisations Medecins san Frontiere (MSF) and MOAS, is the first privately funded vessel to operate in the Mediterranean. (Photo by Darrin Zammit Lupi/Reuters)

People, carry food and water, past a tractor stuck in mud, stones and debris that were piled in a flood in the mountain village of Sipkovica, just above the town of Tetovo, in northwestern Macedonia, on Tuesday, August 4, 2015. A small number of people including children have died in floods that erupted after an hour of heavy torrential rains and strong winds that hit Tetovo and northwestern region of Macedonia late on Monday. (Photo by Zoran Andonov/AP Photo)

A colourful sky before sunrise on Whitley Bay beach on December 21, 2015, as December could be the mildest across a large part of England since records began more than 350 years ago, forecasters have said. (Photo by Owen Humphreys/PA Wire)

Indonesian tourists take a selfie as Mount Bromo spews volcanic material and ash into the air during an eruption in Probolinggo, East Java, Indonesia, 31 December 2015. Indonesia's Mount Bromo is on the second highest alert level as its activity has increased in the last two months. (Photo by Fully Handoko/EPA)

An Afghan boy plays in the ruins of a house that at one point belonged to the 13th-century Persian poet, Islamic scholar and Sufi mystic Jalal ad-Din Muhammad Rumi on the outskirts of Mazar-i-Sharif on November 25, 2015. (Photo by Farshad Usyan/AFP Photo)

One of only three active female blimp pilots in the world, Kristen Arambula guides her passengers towards the Goodyear blimp “Spirit of America” in Carson, California August 5, 2015. Christened in 2002, the air ship is being retired after 8,000 flights and replaced with a newer more modern version named the “Spirit of Innovation” in September. (Photo by Mike Blake/Reuters)