A Yemeni soldier, pictured through a vehicle's windscreen, which was damaged by a bullet, gestures out of the window, in Marib, Yemen October 15, 2015. Marib is a city that is heavily armed even by the standards of Yemen, where the ready availability of weapons helped start civil war and is now preventing anyone coming out on top. Yemenis often say there are three guns for every person, a boast that has become an urgent concern in a country where the United Nations says the humanitarian situation is "critical". (Photo by Angus McDowall/Reuters)

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

“Getting to see girls’ bedrooms must have been a teenage obsession for the members of the all-male photographic collective Riverboom. Now that they have more or less grown up, they have decided to transform that dream into a reality. Riverboom’s Gabriele Galimberti and Edoardo Delille are traveling the five continents to see where girls, between the ages of 18 and 30, sleep. They have discovered that girls’ bedrooms are much more then just places where they lay down their heads – they are the places where girls read, love, dream, work and play”. – Gabriele Galimberti. Photo: Katerinai, 27 – Athens, Greece. (Photo by Gabriele Galimberti/Riverboom Ltd)

In this June 20, 2015 photo, Niberta Galvez uses the bottom half of his shirt to collect coca leaves in Samugari, Peru. Coca farmers were among the locals who, in 1984, formed citizen militias to help the military beat back Shining Path rebels, reducing them to a small group of fewer than 500 who now are deeply involved in drug trafficking. (Photo by Rodrigo Abd/AP Photo)