Taylor Swift arrives at the American Music Awards on Tuesday, October 9, 2018, at the Microsoft Theater in Los Angeles. (Photo by Mike Blake/Reuters)

British sprinter Dina Asher-Smith arrives at The Fashion Awards 2018 In Partnership With Swarovski at Royal Albert Hall on December 10, 2018 in London, England. (Photo by Mike Marsland/BFC/Mike Marsland/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Stranded cars remain in a flooded street during an intense rainstorm in Havana, on April 29, 2015. Two people were killed, three buildings collapsed and another 24 suffered some kind of damage due to the heavy rain that affected several sectors of Havana Wednesday. (Photo by Yamil Lage/AFP Photo)

Participants prepare backstage before the 5th “Strongo Cup” open amateur bodybuilding tournament at the State Opera and Ballet Theatre in Russia's Siberian city of Krasnoyarsk, November 1, 2014. Participants from all over Russia took part in the tournament competing in bodybuilding, body fitness and bikini fitness disciplines. (Photo by Ilya Naymushin/Reuters)

A visitor looks at a creation by Russian artist Irina Nakhova presented at the Russia's pavilion during the 56th International Art Exhibition (Biennale d'Arte) titled “All the Worlds Futures” on May 5, 2015 in Venice. (Photo by Gabriel Bouys/AFP Photo)

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)