For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An Ethiopian Orthodox monk prays within a rock hewn church ahead of Ethiopian Christmas in Lalibela, January 6, 2017, which is celebrated on January 7. (Photo by Tiksa Negeri/Reuters)

An Exmoor wild goat silhouetted in the sky over the Bristol Channel at the valley of the Rocks, North Devon, as the UK's heat wave continues on July 19, 2018. (Photo by Paul Silver/South West News Service)

A protester jumps in the air as he throws a rock towards police next to a burning barricade in the Kibera slum of Nairobi, Kenya, Monday, March 20, 2023. (Photo by Ben Curtis/AP Photo)

British rock band Bring Me The Horizon performs at the Reading Music Festival, England, Friday, August 27, 2022. (Photo by Scott Garfitt/Invision/AP Photo)

Victoria and Damiano, of Italian glam rock band Maneskin, arrive at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. (Photo by Eduardo Munoz/Reuters)

The British alternative rock duo Nova Twins perform on day three of the 2024 Shaky Knees music festival in Atlanta, US on May 5, 2024. (Photo by John D. Shearer/Rex Features/Shutterstock)