Women pose for photographs infront of an art installation comprising of reflective stainless steel balls at a public park in Singapore on August 22, 2022. (Photo by Roslan Rahman/AFP Photo)

Stiliana Nikolova of Bulgaria performs her ball exercise in the final of the individual competition of the 40th European Rhytmic Gymanstics Championships in Budapest, Hungary, 25 May 2024. (Photo by Tibor Illyes/EPA)

Revelers run through the festival grounds to see the next show at the Governors Ball music festival at Corona Park in the Queens borough of New York City, U.S., June 9, 2024. (Photo by Cheney Orr/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Yenny Mamani "Marta la Altena", top, grabs Leonor Cordova "Angela la Simpatica" in a hold during a Bolivian wrestling Cholitas fight in Madrid, Spain, Thursday October 8, 2015. (Photo by Paul White/AP Photo)

A reveler jumps over a bonfire during the night of San Juan in Alcobendas near Madrid, Spain, Wednesday, June 24, 2015. The San Juan night coincides with the Summer solstice and it's the welcome to Summer. This celebration takes place during the shortest night of the year in almost all cities and towns of Spain. (Photo by Andres Kudacki/AP Photo)

People watch a flock during the annual sheep parade, during which shepherds exercise their right to use traditional migration routes for their livestock from northern Spain to winter grazing pasture land in the southern areas of the country, on the streets of Madrid, Spain on October 23, 2022. (Photo by Violeta Santos Moura/Reuters)