To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Actress Emma Stone (L) compares her Lego Oscar statuette with actress Julianne Moore's genuine Oscar for best leading actress for her role in “Still Alice” at the Governors Ball following the 87th Academy Awards in Hollywood, California February 22, 2015. (Photo by Mario Anzuoni/Reuters)

A model displays shoes during the Ryan LO Autumn/Winter show at London Fashion Week, Friday, February 19, 2016. (Photo by Kirsty Wigglesworth/AP Photo)

A man carries a woman across a river at Petit Goave where a bridge collapsed during the rains of the Hurricane Matthew, southwest of Port-au-Prince, October 5, 2016. (Photo by Hector Retamal/AFP Photo)