While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Alex Plunkett, left, and Sean Hart, both of Arlington, Va., join hundreds participating in the annual International Pillow Fight Day on April 5. Massive pillow fights broke out on the Mall in Washington and in cities around the world. (Photo by Marvin Joseph/The Washington Post)

The combination of Venezuela's sky-rocketing prices and chronic product shortages have left many struggling to put regular food on their tables and maintain a balanced diet. According to one recent study, 87 percent of Venezuelans say their income is now insufficient to purchase their food needs. Here: All the food available in the house of Antonia Torres and her family, is pictured at their home in Caracas, Venezuela April 22, 2016. (Photo by Carlos Garcia Rawlins/Reuters)

The Chilean ship “Skorpios II” is seen after it ran aground in “Maillen” island, near Puerto Montt, south of Santiago, in this handout picture from the Chilean Navy, February 5, 2015. According to the Chilean Navy, the ship's 89 passengers and 31 crew members were all evacuated and no oil spills or casualties were reported. (Photo by Reuters/Chilean Navy)

South Korean workers are seen from a crane as they work on the 123rd floor during the framing completion ceremony of the 'Lotte World Tower' in Seoul, South Kora, 22 December 2015. The building's exterior was completed in a final height of 550 meters, and 123 floors. The ceremony came five years and two months after the construction of the building began and its opening will likely take place at the end of next year when the interior work is set to be completed, the South Korean Yonhap news agency reported. The building is the highest in South Korea and the fifth highest in the world, according to Yonhap. (Photo by Jeon Heon-Kyun/EPA)

MTV “Ex On The Beach” star Charlotte Dawson and Big Brother star Sam Giffen (not pictured) having fun on a night out in Manchester, England after leaving neighbourhood restaurant on September 8, 2016. (Photo by XposurePhotos.com)

An election poster calling for the legalisation of marijuana and featuring internet meme “Grumpy Cat” hangs outside the Pirate Party's campaign headquarters in Berlin on August 16, 2013. The Pirates, who to everyone's surprise were elected into Berlin's regional parliament in September 2011, are trying to capitalise on their recent electoral gains in upcoming parliamentary elections, running on a platform of transparency in government. Germany goes to the polls on September 22, 2013. Placard reads: “Hurry up, my dope is everything”. (Photo by John Macdougall/AFP Photo)

America in the 1970s: Texas. Motorcyclist loading his possessions onto a truck with the help of his friends in Leakey, May 1973. (Photo by Marc St. Gil/NARA via The Atlantic)