People look at the “Dragon de Calais” by Francois Delaroziere and La compagnie La Machine during a rehearsal in the harbour of Calais, France on October 30, 2019. (Photo by Pascal Rossignol/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Assi Mbengue nibbles as she prepares for the start of Las Palmas' Carnival Queen ceremony in Las Palmas, Spanish Canary Island of Gran Canaria, February 24, 2017. (Photo by Borja Suarez/Reuters)

The lava of the Cumbre Vieja volcano reaches the door of a tattoo shop in La Laguna neighborhood, on the Canary Island of La Palma, Spain, December 14, 2021. (Photo by Borja Suarez/Reuters)

A reveller dressed as “La Llorona” participates in a parade known as “La Calabiuza” on the eve of the Day of the Dead in Tonacatepeque, El Salvador on November 1, 2022. (Photo by Jose Cabezas/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.