Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Shanghai Ballet dancers wearing masks practise in a dance studio in Shanghai, China, as the country is hit by an outbreak of the novel coronavirus, February 20, 2020. (Photo by Aly Song/Reuters)

A resident pulls back a rope with groceries tied to the end of it, delivered by community workers, at a residential compound under sealed management in Yichang, Hubei province, China on February 22, 2020. (Photo by Reuters/China Daily)

Wasibi, (r), yawns at backstage before the Algonquin Hotel’s Annual Cat Fashion Show in the Manhattan borough of New York City, New York, U.S., August 1, 2019. The theme of this year's show was “It's a Small World”. The cats represented countries including Ireland, Spain, the United Kingdom and the United States. (Photo by Jeenah Moon/Reuters)

Lebanese university students wearing municipality police costume regulate the traffic in the village of Brummana, east Beirut, Lebanon, 23 June 2018. The touristic town of Brummana is making a daring move in anticipation of the crowded summer season, by forming a group of young policewomen wearing mini shorts to regulate the traffic. (Photo by Wael Hamzeh/EPA/EFE)

Pride rally 2017 on fifth avenue in Manhattan, New York, June 25, 2017. Thouands cheered as members of LGBT community danced and marched under a bright summer sun. Many participants carried political themed signs as President Trump's adminstration has angered some in the LGBT community. (Photo by R. Umar Abbasi)

A model presents a creation from the Liu Bolin Debut collection during New York Fashion Week in the Manhattan borough of New York City, U.S., September 10, 2017. (Photo by Amr Alfiky/Reuters)