Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Pakistani Rangers (black) and Indian Border Security Force personnel (brown) perform perform during the daily beating of the retreat ceremony at the India- Pakistan Wagah Border Post, some 35 kms west of Amritsar on August 14, 2017. Pakistan celebrates its independence on August 14, one day before India' s independence day on August 15. (Photo by Narinder Nanu/AFP Photo)

Migrants try to board an overcrowded train as they leave the city at the Jammu Tawi railway station in Jammu on May 10, 2025, amid the ongoing border tensions between India and Pakistan after the Kashmir tourist attack. Pakistan and India on May 10 stepped up missile, drone and artillery attacks in a fourth straight day of conflict, as the US urged both sides to restore dialogue to “avoid miscalculation”. (Photo by Money Sharma/AFP Photo)

The moon illuminates the snow-covered Concordia, the confluence of the Baltoro and Godwin-Austen glaciers, near the world's second highest mountain the K2 (8,000 meters) in the Karakoram mountain range in Pakistan September 6, 2014. While other parts of Pakistan and northern India were flooded, Concordia in the Karakoram mountain range was covered with a seasonally unusual amount of snow. Geographically, Pakistan is a climbers paradise. It rivals Nepal for the number of peaks over 7,000 meters and is home to the world's second tallest mountain, K2, as well as four of the world's 14 summits higher than 8,000 meters. (Photo by Wolfgang Rattay/Reuters)

A displaced Pakistani girl collects recyclable goods from a garbage to earn living for her family in Islamabad, Pakistan, Tuesday, January 19, 2016. (Photo by B.K. Bangash/AP Photo)

People watch as an acrobat rides his motorcycle around a circular track at an entertainment park set up outside a shrine in Rawalpindi, Pakistan, on June 19, 2013. (Photo by Muhammed Muheisen/Associated Press)

Youths cover their faces with plastic bags while pushing a handcart during rainfall in Peshawar, Pakistan, Sunday, July 12, 2020. (Photo by Muhammad Sajjad/AP Photo)