In this image released on November 22, English singer and songwriter Dua Lipa poses for the 2020 American Music Awards, broadcast on November 22, 2020 in London, England. (Photo by Gareth Cattermole/Getty Images for dcp)

American singer-songwriter Ashley Nicolette Frangipane, known professionally as Halsey is seen in Midtown on October 07, 2021 in New York City. (Photo by Gotham/GC Images)

American singer-songwriter Olivia Rodrigo wishes her famous bestie, actor Iris Apatow, a happy birthday on October 12, 2021. (Photo by Instagram)

Actors Alexandra Shipp and Vanessa Hudgens attend a premiere screening for “Tick, Tick . Boom” during the opening night of AFI Fest at TCL Chinese theatre in Los Angeles, California, U.S. November 10, 2021. (Photo by Mario Anzuoni/Reuters)

American actress Rachel Zegler and Panamanian actress Ilda Mason arrive at the 2021 American Music Awards at the Microsoft Theater in Los Angeles, California, U.S., November 21, 2021. (Photo by Aude Guerrucci/Reuters)

American singer-songwriter Madonna poses for a sеxed up snap with her daughter Lourdes Leon in December 2021. (Photo by madona/Instagram)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.