Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

A competitor in fancy dress emerges from muddy water during the Tough Guy Challenge endurance race on January 29, 2012 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan/Getty Images)

Karima Adebibe, the newly crowned face of Lara Croft, poses, with a Burmese python on the eve of the release of the record breaking new video game “Lara Croft Tomb Raider; Legend” at The Barbican on April 6, 2006 in London, England. (Photo by Gareth Cattermole/Getty Images)

Young dancers perform at a preview show for the Chinese Lantern Festival which falls on February 6 and traditionally marks the end of the Lunar New Year celebrations on February 3, 2012 in Beijing, China.The Lantern Festival also known as the Yuanxiao Festival or Shangyuan Festival in China.(Photo by Lintao Zhang/Getty Images)

A model walks the runway in the Maria Escote fashion show during the Mercedes-Benz Fashion Week Madrid Autumn/Winter 2012 at Ifema on February 4, 2012 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)

A performer poses with “The Gronkle” and “Deadly Nadder” at the How to Train Your Dragon Media Call at Fox Studios on November 29, 2011 in Sydney, Australia. The “How to Train Your Dragon Arena Spectacular” world premiere will take place in Australia in March 2012. (Photo by Brendon Thorne/Getty Images)

(L-R) Mollie King and Frankie Sandford of The Saturdays performs for a dress rehearsal before the first night of their “All Fired Up!” tour at The Bournemouth International Centre on December 1, 2011 in Bournemouth, United Kingdom. (Photo by Dave J. Hogan/Getty Images)

The under-construction Shard building on December 5, 2011 in London, England. The 80 storey skyscraper will be Europe's tallest mixed-use building when it is completed in May 2012; it will contain offices, restaurants, residential apartments as well as a five star hotel. (Photo by Dan Kitwood/Getty Images)