As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As a social experiment, journalist Esther Honig contacted Photoshop artists across the world and told them to make her beautiful, and they did. Honigh said she was surprised by how her image was altered, saying the process has greatly changed her perception of beauty. Photo: “Before & After” project: Greece. (Photo by Esther Honig)

“Erwin Olaf is a Dutch photographer. Olaf is most famous for his commercial and personal work. His work has received many awards and he has held exhibitions around the world”. – Wikipedia. Photo: «Berlin» Project. Porträt 01, April, 22, 2012. (Photo by Erwin Olaf/Hasted Kraeutler Gallery)

One day photographer Jimmy Hickey decided to do a photo project capturing “money problems personified”, so he withdraw everything from his bank account in one dollar bills and created a money suit. The resulting project is titled “What Have We Done?”.

Trees in a park are illuminated with a red light as a part of an art project in Timmendorfer Strand, northern Germany Wednesday, October 26, 2016. (Photo by Michael Probst/AP Photo)