The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company's Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model. (Photo by Spencer Platt/Getty Images)

A devotee of the Chinese shrine of Kathu Shrine, pierces his cheeks with umbrellas during a procession of Vegetarian Festival on October 4, 2011 in Phuket, Thailand. Ritual Vegetarianism in Phuket Island traces it roots back to the early 1800's. The festival begins on the first evening of the ninth lunar month and lasts for nine days. Participants in the festival perform acts of body piercing as a means of shifting evil spirits from individuals onto themselves and bring the community good luck. (Photo by Athit Perawongmetha/Getty Images)

New York City Mayor Michael Bloomberg gets on a custom made World Trade Center inspired motorcycle in front of the 9/11 Memorial Preview Site on October 5, 2011 in New York City. The motorcycle was designed by Paul Teutul Jr. of the television show “American Chopper” and was built to commemorate the rebuilding of the World Trade Center Site. Another motorcycle, nearly identical to the one unveiled, will also be built by Paul Jr. and raffled to raise money for the 9/11 Memorial. (Photo by Spencer Platt/Getty Images)

A Thai man smokes a cigarette as he sits in the flooded streets October 10, 2011 in Ayutthaya, Thailand. Around 200 factories closed in the central Thai province of Ayutthaya because of flooding, which is posing a threat to Bangkok as well. Over 260 people have died in flood-related incidents since late July according to the Department of Disaster Prevention and Mitigation. Some areas of the country are experiencing the worst flooding in 50 years, mainly in the centre, north and northeast. (Photo by Paula Bronstein /Getty Images)

In this handout image provided by Perth 2011, HMB Endeavour, the replica of Captain James Cook's ship, is farewelled from Sydney Harbour accompanied by three Olympic class Laser yachts on April 16, 2011 in Sydney, Australia. The ship was farewelled from Sydney to start her circumnavigation of Australia, ending up in Freemantle where she will play a role in the Perth 2011 ISAF Sailing World Championships in December. (Photo by Richard Palfreyman/Perth 2011 via Getty Images)

A member of the United States Naval Academy freshman class wears body armor, helmet and carries a rifle through a mud-filled ditch as part of the “Wet and Sandy” challenge during the rigorous Sea Trials May 17, 2011 in Annapolis, MD. Under strict safety supervision, about 900 freshmen, or “Plebes”, faced 14 hours of 32 rigorous physical and mental challenges during the trials, a daylong, action-oriented event modeled after the Marine Corps 54-hour Crucible and the Navy's Battle Stations. (Photo by Chip Somodevilla/Getty Images)

Israeli magician Hezi Dean stands atop of a tower where he intends to remain for 35 hours, at Rabin square on May 18, 2011 in Tel Aviv, Israel. Dean started his most recent stunt Wednesday in an attempt to break the record of American illusionist and endurance artist David Blaine. Dean was raised on the 27-meters high tower Wednesday morning and aims to remain there with no food until Thursday evening, for a total of 35-hours. (Photo by Uriel Sinai/Getty images)

Playboy founder Hugh Hefner (not pictured) arrives at Stansted Airport on June 2, 2011 in Stansted, England. The photograph is a recreation of a picture originally taken in the 1960's, with ten of the new London Bunnies. Mr Hefner is back in the UK to mark the launch of the new Playboy Club in Mayfair, which opens on June 4. The clubs opening will welcome back the iconic Playboy Bunny to Londonafter a 30 year absence. Famous Bunnies have included Debbie Harry and Lauren Hutton. (Photo by Dan Kitwood/Getty Images)