Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

The annual Victory Day military parade takes place at Red Square on May 09, 2008 in Moscow, Russia. Russia's most important national holiday honours over 26 million Soviet soldiers killed during World War II. Around 8,000 soldiers in newly designed uniforms paraded in the largest Victory Day display of heavy weaponry since the collapse of the Soviet Union. (Photo by Dima Korotayev/Epsilon/Getty Images)

“Say cheese”. Cheetahs jumped on the vehicle of tourists in Masai Mara national park, Kenya. (Photo and caption by Yanai Bonneh/National Geographic Traveler Photo Contest)

ATTENTION! All pictures are presented in high resolution. To see Hi-Res images – just TWICE click on any picture. In other words, click small picture – opens the BIG picture. Click BIG picture – opens VERY BIG picture.

Ling Pham attends the L'Oreal Paris Blue Obsession Party at the annual 69th Cannes Film Festival at Hotel Martinez on May 18, 2016 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Actor Hugh Laurie arrives at the premiere of Universal Pictures and Illumination Entertainment's 'HOP' at CityWalk on March 27, 2011 in Universal City, California.

Hannan Iskandar gets ready before she starts to drive her car in her neighborhood, in Al Khobar, Saudi Arabia on June 24, 2018. Saudi Arabia ended its longstanding ban on women driving on June 24, 2018 – and the second the clock struck midnight, women across the country started their engines. (Photo by Hamad I Mohammed/Reuters)

World Champion Matthias Dolderer of Germany flies over the Horseshoe Bend near Lake Powell in Page, United States during the transfer flight from Indianapolis to Las Vegas to prior the final stage of the Red Bull Air Race World Championship on October 12, 2016. (Photo by Predrag Vuckovic/AFP Photo)

LA Coroners leave the Beverly Hilton Hotel possibly carrying the body of the singer Whitney Houston in the early hours of February 12, 2012 in Los Angeles, CA. Singer and film star Whitney Houston aged 48 has died in her hotel room at the Beverly Hilton Hotel. (Photo/Toby Canham/Getty Images)