Participants of the “Lady in red“ procession, marking the day of the Summer Solstice, walk on a promenade of the Yenisei River in Krasnoyarsk, Russia on June 22, 2019. (Photo by Ilya Naymushin/Reuters)

Christie Brinkley is seen walking in midtown on August 21, 2019 in New York City. (Photo by Raymond Hall/GC Images)

Hindu women worship the Sun god in the polluted waters of the river Yamuna during the Hindu religious festival of Chatth Puja in New Delhi, India, November 3, 2019. (Photo by Adnan Abidi/Reuters)

Racegoers brave the conditions during 2022 Melbourne Cup Day at Flemington Racecourse on November 1, 2022 in Melbourne, Australia. (Photo by Martin Keep/Getty Images for VRC)

A kid casts his hand's shadow as kids play with light in “L'art dans la nature, Dali universe” an open air light show at Parc de la Villette in Paris, France on November 19, 2023. (Photo by Gonzalo Fuentes/Reuters)

A firefighter jumps over a fence while fighting the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles, Tuesday, January 7, 2025. (Photo byh Ethan Swope/AP Photo)

Manar Abu Dhabi presents its second public light art exhibition on November 17, 2025. Organized by the Department of Culture and Tourism. KAWS, located at Souq Al Mina, Abu Dhabi. (Photo by Victor Besa/The National)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)