To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Nepalese police officers worship a dog during the dog festival as part of Tihar celebrations, also called Diwali, at the Central Police Dog Training School in Kathmandu, Nepal October 29, 2016. Dogs are worshipped to acknowledge their role in providing security during Tihar festival, one of the most important Hindu festivals that is also dedicated to the worship of the goddess of wealth Laxmi. (Photo by Navesh Chitrakar/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A dog trainer works with a previously abandoned dog at a police centre in Saltillo, Mexico March 4, 2016. Stray dogs are adopted by the police from a municipal anti-rabies centre and then trained to help the police patrol the streets, and search for drugs, explosives and weapons. (Photo by Daniel Becerril/Reuters)

A dog dressed as a Zoltar fortune telling machine participates in the Halloween Dog Parade in New York. (Photo by Timothy Clary/Getty Images)