Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Slick Glamour – Capturing a slicked up Herieth Paul and Jeneil Williams, photographer Daniel Sannwald (Management Artists) offers this high gloss vision for an Yves Saint Laurent feature published in Pop’s fall-winter edition. Styled in lingerie looks by fashion editor Tamara Rothstein, the beauties wow in jewel toned eyeshadow courtesy of makeup artist Frankie Boyd and wavy coifs by hair stylist Laurent Philippon. (Photo by Daniel Sannwald)

Claire and Rupert Callender of the Green Funeral Company pose for a photograph with a environmentally friendly coffin in woodland close to their office at Dartington Hall Estate on February 4, 2011 near Torquay, England. The Devon-based company operates as funeral directors and undertakers throughout the South West, offers an ecological alternative to traditional funerals, with coffins made from ecologically friendly materials such as wicker and bamboo, and can arrange funerals that encompass diverse religious and spiritual beliefs everything from a Catholic Requiem Mass, to a Pagan ritual at a stone circle on Bodmin Moor. (Photo by Matt Cardy/Getty Images)

This summer China opened its door to its first private bodyguard training company in Beijing. Genghis Security Academy offers rigorous training course which includes aquatic training, martial arts, vehicle safety training and other necessary skills. Photo: Female and male trainees run during a bodyguard training program at the boot camp of Genghis Security Academy in Beijing, China. (Photo by ImagineChina/The Grosby Group)

“Google is launching balloons into near space to provide internet access to buildings below on the ground. About 30 of the superpressure balloons are being launched from New Zealand from where they will drift around the world on a controlled path. Attached equipment will offer 3G-like speeds to 50 testers in the country”. – BBC News. Photo: A Google balloon sails through the air with the Southern Alps mountains in the background, in Tekapo, New Zealand. (Photo by Jon Shenk/Associated Press)

Members of staff demonstrate a form of massage using pythons at Bali Heritage Reflexology and Spa on October 27, 2013 in Jakarta, Indonesia. The snake spa offers a unique massage treatment which involves having several pythons placed on the customers body. The movement of the snakes and the adrenaline triggered by fear is said to have a positive impact on the customers metabolism. (Photo by Ulet Ifansasti/Getty Images)

A Hindu villager rides a motorcycle past an altar ahead of the annual Kasada festival at the Mount Bromo in Indonesia's East Java province, July 30, 2015. The Kasada festival will be held on August 1, when the worshippers throw offerings such as livestock and other crops into the volcanic crater of Mount Bromo to give thanks to the Hindu gods for ensuring their safety and prosperity. (Photo by Reuters/Beawiharta)