A girl walks down the runway during a class at a modelling academy in Caracas, Venezuela, on September 20, 2014. Venezuela's famed models and aspiring beauty queens are struggling to doll themselves up. In a country that glorifies voluptuous women and opulent beauty pageants, even basics like deodorant are now at times tricky to find as strict currency controls have led to a scarcity of dollars for imported goods. (Photo by Carlos Garcia Rawlins/Reuters)

American model Kaia Gerber (L) and American actress Kate Hudson attend the “Shell” After Party during the Toronto International Film Festival at Elevation Pictures on September 13, 2024. In this dark comedy and body horror about society's obsession with youth and good looks, an actress (Elisabeth Moss) challenges a beauty firm CEO (Kate Hudson) over her company's questionable science. (Photo by ZUMAPRESS.com/The Mega Agency)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man dressed as a “Trapajon”, representing entities of nature, poses for a picture after taking part in the Vijanera Festival in Silio, northern Spain, Sunday, Jan. 6, 2013. The Vijanera masquerade, of pre-Roman origin, is the first carnival of the year in Europe symbolizing the triumph of good over evil and involving the participation of crowds of residents wearing different masks, animal skins and brightly colored clothing with its own complex function and symbolism and becoming the living example of the survival of archaic cults to nature. (Photo by Daniel Ochoa de Olza/AP Photo)

An Indian child artisan carries an idol of elephant-headed Hindu God Ganesha at a workshop ahead of Ganesh Chaturthi festival in Chennai, India, Saturday, September 7, 2013. Ganesh Chaturthi, which begins from September 9, is celebrated as the birthday of Lord Ganesha who is widely worshiped by Hindus as the God of wisdom, prosperity and good fortune. (Photo by Arun Sankar K./AP Photo)

Attendees visit the Ford booth during Auto China 2018 show held in Beijing, China, Wednesday, April 25, 2018. Auto China 2018, the industry's biggest sales event this year, is overshadowed by mounting trade tensions between Beijing and U.S. President Donald Trump, who has threatened to hike tariffs on Chinese goods including automobiles in a dispute over technology policy. (Photo by Ng Han Guan/AP Photo)

An Indian priest worships six-year-old Hindu girl Anushka Chetterjee dressed as the Hindu goddess Durga at a “pandal” for the celebrations of the “Durga Puja” festival in Kolkata on September 28, 2017. The five-day Durga Puja festival, which commemorates the slaying of the demon king Mahishasur by the goddess Durga, marks the triumph of good over evil. (Photo by Dibyangshu Sarkar/AFP Photo)

The Clavie, a burning barrel packed with tar soaked sticks fixed on the top of a pole, is surrounded by people at the Doorie Hill on January 11, 2018 in Burghead, Scotland. People welcome in the New Year with the fire ceremony which has ancient roots dating back to the 1750s, when the Julian calendar was reformed in Britain. It is believed to bring good luck for the coming year. (Photo by Jeff J. Mitchell/Getty Images)