American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

Bathers brave the cold waters of the North Sea as they take part in the annual Boxing Day dip at Redcar Beach on December 26, 2019 in Redcar, England. The event attracts hundreds of people each year who take to the cold water wearing fancy dress as they help to raise money for a number of charities. (Photo by James Glossop/The Times)

(From front to back) Carson, Rosie and Charlie Surfs Up compete during the World Dog Surfing Championships in Pacifica, California, on August 5, 2023. The event helps local charities raise money by sponsoring a contestant or a team, with a portion of the proceeds going to dog, environmental, and surfing nonprofit organizations. (Photo by Josh Edelson/AFP Photo)

Firefighters and emergency personnel climb the stairs during the Melbourne Firefighter Stair Climb at the Crown Metropol Melbourne in Melbourne, Australia, 10 September 2022. The Melbourne Firefighter Stair Climb features firefighters and emergency personnel climbing 28 flights of stairs wearing 25kgs of turnout gear to raise money for mental health. (Photo by Con Chronis/EPA/EFE)

Fluffy toy panda bears as part of the art installation “Panda mie” by Italian restaurant owner Giuseppe “Pino” Fichera sit over beers at his restaurant “Pino's” to raise awareness of the COVID-19 lockdown's business impact on gastronomy in Frankfurt, Germany, November 24, 2020. (Photo by Kai Pfaffenbach/Reuters)

Pensioner Karl Szmolinsky, who raises a breed of rabbits called giant grays, shows Robert 2, an 8.5kg giant grey who is 74cm long and has ears 25.5cm long, in the backyard of his house on January 15, 2006 in Eberswalde, Germany. In November Szmolinsky sold eight giant greys to a delegation from North Korea, whom he said want to raise the breed as a source of meat for the North Korean population. Szmolinsky said his rabbits reach a maximum weight of 10.5 kg (23.1lbs.). (Photo by Sean Gallup/Getty Images)

The current world Champions in the Men's and Women's RS:X, Piotr Myszka of Poland and Blanca Manchon of Spain arrive at Bathers Beach carrying the ISAF World Championships Flag to be raised to officially open the 2011 ISAF Sailing World Championships on December 2, 2011 in Perth, Australia. (Photo by Mark Dadswell/Getty Images)

A woman eats candy in the shape of a phallus during the Kanamara Matsuri, or Iron Phallus Festival through a street near the Kanamara shrine in Kawasaki outside of Tokyo April 5, 2015. The festival celebrates fertility and is used to raise awareness and money for the prevention of sexually transmitted diseases. (Photo by Thomas Peter/Reuters)