As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

Model Bella Hadid poses for photographers at the photo call for the film “Pain and Glory” at the 72nd international film festival, Cannes, southern France, Friday, May 17, 2019. (Photo by Arthur Mola/Invision/AP Photo)

A baby orangutan called Barney shows off his dancing at Ragunan Zoo in Jakarta, Indonesia in the first decade of November 2023. (Photo by Syahrul Ramadan/Media Drum Images)

A participant marches during the Tokyo Rainbow Pride parade, celebrating advances in LGBTQ+ rights and calling for marriage equality, in Tokyo, Japan on April 21, 2024. (Photo by Issei Kato/Reuters)

Snow surrounds one of the Anthony Gormley statues called Another Place at Crosby Beach Merseyside, United Kingdom on Friday, March 10, 2023. (Photo by Peter Byrne/PA Images via Getty Images)

Ana Mendez Casteñeda smokes marijuana during “Fumaton 420” outside the national Senate in Mexico City, Tuesday, April 20, 2021. The demonstrators are calling for the legalization of marijuana. (Photo by Marco Ugarte/AP Photo)

A wildfire on the Scottish island in the first decade of April 2025. Fire services are calling on people to act responsibly after an “extreme” wildfire warning was issued for the whole of Scotland. (Photo by Police Scotland/PA Wire)