While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman jumps over a puddle as she crosses a street after a torrential downpour in the South Beach part of Miami, July 18, 2014. (Photo by Carlo Allegri/Reuters)

A man with a glitter beard marches along the San Francisco Pride parade route in San Francisco, California on Sunday, June, 26, 2016. (Photo by Josh Edelson/AFP Photo)

The disused bobsled track from the Sarajevo 1984 Winter Olympics is seen on Mount Trebevic, near Sarajevo, September 19, 2013. Abandoned and left to crumble into oblivion, most of the 1984 Winter Olympic venues in Bosnia's capital Sarajevo have been reduced to rubble by neglect as much as the 1990s conflict that tore apart the former Yugoslavia. (Photo by Dado Ruvic/Reuters)

A zoo employee carries three-month-old female giant panda cub, born to mother Liang Liang and father Xing Xing, on display to the public for the first time at the national zoo in Kuala Lumpur, Malaysia, November 17, 2015. (Photo by Olivia Harris/Reuters)

A woman stands in a gift shop in central Rason city, part of the special economic zone northeast of Pyongyang, in this August 30, 2011 file photo. North Korea is a militarized, male-dominated society, but it is women who are making the money as the insular nation allows an unofficial market-based economy to take shape. (Photo by Carlos Barria/Reuters)

Farmers herd a flock of ducks along a street towards a pond as residents drive next to them in Taizhou, Zhejiang province, June 17, 2012. (Photo by Reuters/China Daily)

A hogweed bonking beetle and yellow dung fly in a stalk standoff (the fly gave in), in Burley-in-Wharfedale, Yorkshire, England. (Photo by Rebecca Cole/Alamy Stock Photo)