A woman guards stand at the gate of a cosmetic factory during a government organised visit for foreign reporters ahead of 70th anniversary of North Korea's foundation in Pyongyang, North Korea on September 8, 2018. (Photo by Danish Siddiqui/Reuters)

An aerial view shows local residents visiting a river side park in Taipei during the Lunar Mew Year on February 19, 2021. (Photo by Sam Yeh/AFP Photo)

A mother reacts as she pleads with police to allow her daughter to pass a checkpoint for cancer treatment after she arrived from Hubei province at the Jiujiang Yangtze River Bridge in Jiujiang, China, February 1, 2020. (Photo by Thomas Peter/Reuters)

In this April 2, 2015 photo, dog owner Laura Aquilina strolls with her two year old Rottweiler Brutus, who was recently fitted with prosthetics on all four paws, and is currently learning to use them, near Aquilina's home in Loveland, Colo. Brutus lost all four paws to frostbite as a puppy while under care of a breeder, and Aquilina began caring for him about a year ago. (Photo by Brennan Linsley/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

An Indian Sikh Nihang, or warrior, performs Gatka martial arts skills during a procession at the Golden Temple in Amritsar on January 6, 2014, as part of birth anniversary celebrations of Guru Gobind Singh. The birth anniversary of Guru Gobind Singh, the tenth Sikh guru, is marked on January 6. (Photo by Narinder Nanu/AFP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)