An aerial view shows local residents visiting a river side park in Taipei during the Lunar Mew Year on February 19, 2021. (Photo by Sam Yeh/AFP Photo)

This photo taken on January 30, 2020 shows officials in protective suits checking on an elderly man wearing a facemask who collapsed and died on a street near a hospital in Wuhan. AFP journalists saw the body on January 30, not long before an emergency vehicle arrived carrying police and medical staff in full-body protective suits. The World Health Organization declared a global emergency over the new coronavirus, as China reported on January 31 the death toll had climbed to 213 with nearly 10,000 infections. (Photo by Hector Retamal/AFP Photo)

A woman guards stand at the gate of a cosmetic factory during a government organised visit for foreign reporters ahead of 70th anniversary of North Korea's foundation in Pyongyang, North Korea on September 8, 2018. (Photo by Danish Siddiqui/Reuters)

Brazilian model Sofia Resing arrives for the screening of the film “France” at the 74th edition of the Cannes Film Festival in Cannes, southern France, on July 15, 2021. (Photo by Sarah Meyssonnier/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

An Indian Sikh Nihang, or warrior, performs Gatka martial arts skills during a procession at the Golden Temple in Amritsar on January 6, 2014, as part of birth anniversary celebrations of Guru Gobind Singh. The birth anniversary of Guru Gobind Singh, the tenth Sikh guru, is marked on January 6. (Photo by Narinder Nanu/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Pakistani farmer guides his bulls as he competes in a traditional bull race in Khunda village in the northwestern district of Attock, some 80 kilometers from Islamabad on January 3, 2015. Tens of thousands of people gather whenever there is a bull race held in Pakistan which are usually the highlight of festivals organized in rural areas of the Asian country, and attract lots of spectators due to their thrilling nature. The traditional competition attracts landlords and farmers from all around the province where the race is held, and they all bring their fastest and strongest bulls in hopes of gaining a reputation. (Photo by Aamir Qureshi/AFP Photo)