“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

“A huge wasp measuring 2.5 inches in length, visiting the banana tree in my front yard”. (Photo and comment by John Matzick, USA/2013 Sony World Photography Awards via The Atlantic)

Myanmar national award second-place winner: Kyaw Win Hlaing. “Mount Bromo is an active volcano in East Java, Indonesia. The name Bromo derives from the Javanese pronunciation of Brahma, the Hindu creator god”. (Photo by Kyaw Win Hlaing/Sony World Photography Awards 2018)

Natural world and wildlife shortlist. Lop Buri in Thailand is home to hundreds of macaques, which local residents consider to be disciples of the Hindu god Hanuman. While some people love them, others fear or even hate them. Despite the inconvenience they often cause, the macaques are generally respected and considered sacred. (Photo by Joan de la Malla/Sony World Photography Awards)

Coloured X-ray of a barn owl. A physicist has used X-ray to create an extraordinary collection of artwork. Arie van't Riets pictures reveal birds, fish, monkeys and flowers in an incredible new light. The 66-year-old, from Bathmen in the Netherlands, began X-raying flowers as a means to teach radiographers and physicians how the machine worked. But after adding a bit of colour to the pictures, the retired medical physicist realised the potential for an exciting new collection of art. (Photo by Arie van't Riet/Barcroft Media)

Australian photographer Brendan Fitzpatrick’s X-ray photographs expose the inner workings of toys. Fitzpatrick’s photographs are both whimsical and mechanical, evoking the curiosity of childhood and the desire to discover how things look and work from other perspectives. The strategic placement of wires, batteries, and screws are revealed, the complexity of the inside contrasting with the seemingly simplistic design of the outside. Fitzpatrick uses chest X-ray and mammogram machines to photograph flowers, toys, and creatures, then enhances the color in the images in order to more effectively distinguish the various parts that have been exposed. This photographs are part of series he calls “Invisible Light”. (Photo by Brendan Fitzpatrick)

Natalia Grossman of the USA competes during the women's finals of the IFSC Climbing World Cup Meiringen on April 09, 2022 in Meiringen, Switzerland. (Photo by Marco Kost/Getty Images)

Carnival revellers take the metro in Rio de Janeiro, Brazil on February 19, 2023. Shaking the ground to the beat of their drums, Rio de Janeiro's famed carnival parades returned Sunday in a swirl of glitter, sequins and samba, the festival's first full-on edition since Covid-19 and Brazil's bitterly divisive elections. (Photo by Carl de Souza/AFP Photo)