A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

A server carries mugs during a barrel tapping at a beer garden near Theresienwiese where Oktoberfest would have started today as COVID-19 continues in Munich, Germany, September 19, 2020. (Photo by Andreas Gebert/Reuters)

American singer-songwriter Madison Beer attends Spotify's 2024 Best New Artist Party at Paramount Studios on February 01, 2024 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Spotify)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

A girl looks with comic disgust at a guy who falls asleep with a bottle of beer at a party; her friend laughs. (Photo by Edward Corbett/Rex Features/Shutterstock)

Artist Joe Hill poses on his 3D artwork, from the “Joe and Max” project as part of an advertising campaign, during its presentation at a park in Moscow, Russia, July 4, 2015. (Photo by Sergei Karpukhin/Reuters)

English-Albanian singer and songwriter Dua Lipa in the new advertising campaign for “Pepe Jeans” Autumn/Winter 19 on September 5, 2019. (Photo by Planet Photos)