The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

A cat jumps from a shelf to catch a light beam at the “Kis-Kis” Cat Cafe in the Siberian city of Krasnoyarsk, Russia, July 6, 2015. A local animals rights group founded the shelter for dozen of homeless cats and combined it with the cafe, where visitors can communicate with animals for hourly fee in addition to drinks, table games, books and WI-FI. (Photo by Ilya Naymushin/Reuters)

A newborn grey seal pup is tended by its mother at Donna Nook, a nature reserve on the county’s coastline managed by Lincolnshire Wildlife Trust in Lincolnshire, UK on November 23, 2015. (Photo by David Tipling/Rex Shutterstock)