The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Liverpool man has shocked people with his party trick of making his eyes bulge out of his head, now he hopes to join the record books. This eye-popping performer is fast becoming a YouTube hit as he tries to claim the official world record.

People purchase the book “Steve Jobs” by Walter Isaacson on launch day at Shanghai's City of Books on October 24, 2011 in Shanghai, China. The book was launched in 30 book cities at the same time across the country. (Photo by ChinaFotoPress/Getty Images)

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

French twins Thomas and Vincent (L) Seris take the tram in Bordeaux, November 12, 2014. Born with Xeroderma Pigmentosum (XP), the twins cannot be exposed to the sun and its ultraviolet (UV) light, which could provoke precocious cancers due to an autosomal recessive genetic disorder of DNA repair. Colloquially referred to as Children of the Night (Les Enfants de la Lune) the Seris twins are among 70 to 80 people in France who suffer from the genetic defect. The French association “Les Enfants de la Lune” reports that there are between five and ten thousand such cases in the world. Thomas and Vincent have been testing a new protective mask for the last year which is transparent and ventilated and developed by several hospitals in France. (Photo by Regis Duvignau/Reuters)

Internally displaced Syrian children stand at the entrance of their makeshift shelter that is an underground cave in Om al-Seer, southern Idlib countryside, Syria December 26, 2015. (Photo by Khalil Ashawi/Reuters)