A model wears a creation from the Ronaldo Fraga collection during Sao Paulo Fashion Week in Sao Paulo, Brazil, Friday, April 26, 2019. (Photo by Andre Penner/AP Photo)

A model looks at her mobile phone backstage before Lenny Niemeyer show during Sao Paulo Fashion Week in Sao Paulo, Brazil, April 23, 2019. (Photo by Nacho Doce/Reuters)

A model walks the runway during the Neon Sao Paulo Fashion Week Spring/Summer 2013 Collections Show on June 14, 2012 in Sao Paulo, Brazil. (Photo by Fernanda Calfat)

A visitor poses for a picture during Sao Paulo Fashion Week in Sao Paulo, Brazil, March 16, 2017. (Photo by Nacho Doce/Reuters)

A model wears a creation from the Alexandre Herchcovitch winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Sunday, October 18, 2015. (Photo by Andre Penner/AP Photo)

Model presents a creation from the Amir Slama collection during Sao Paulo Fashion Week in Sao Paulo, Brazil August 30, 2017. (Photo by Paulo Whitaker/Reuters)

“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)