People purchase the book “Steve Jobs” by Walter Isaacson on launch day at Shanghai's City of Books on October 24, 2011 in Shanghai, China. The book was launched in 30 book cities at the same time across the country. (Photo by ChinaFotoPress/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

A Tibetan Buddhist nun spins a prayer wheel in sub zero temperatures at a Buddhist laymen lodge where thousands of people gather for daily chanting session during the Utmost Bliss Dharma Assembly, the last of the four Dharma assemblies at Larung Wuming Buddhist Institute in remote Sertar county, Garze Tibetan Autonomous Prefecture, Sichuan province, China November 1, 2015. (Photo by Damir Sagolj/Reuters)

An Indonesian devotee cleans and purifies a holy statue of the Gods with tea, roses and cendana water at Suka Loka Tri Dharma Temple on January 26, 2022 in Surabaya, Indonesia. Countries around Southeast Asia are set to welcome a lively Chinese New Year, despite implementing strict health protocols as Chinese populations curtail celebrations due to the COVID-19 pandemic. The first day of the Lunar New Year, on February 1, will usher in the Year of the Tiger. (Photo by Robertus Pudyanto/Getty Images)