Performers dressed as zombies arrive to the pier of the Excelsior Hotel on September 6, 2021 during the 78th Venice Film Festival at Venice Lido. (Photo by Yara Nardi/Reuters)

Brazilian model Alessandra Ambrosio arrives at the pier of the Excelsior Hotel on August 31, 2022, on the opening day of the 79th Venice International Film Festival at Lido di Venezia in Venice, Italy. (Photo by Tiziana Fabi/AFP Photo)

French actress Roxane Mesquida (L) and Josephine De La Baume exchange a kiss on the red carpet prior the screening of “The company you keep” during the 69th Venice Film Festival on September 6, 2012 at Venice Lido. “The company you keep” is presented out of competition. (Photos by Tiziana Fabi/Gabriel Bouys/Christine Pettinger/AFP Photo)

“Seagulls by Snuff Puppets causing mischief” stand alongside members of “Smashed: The Nightcap cabaret show” during the opening day press call for Sydney Festival 2024 on January 05, 2024 in Sydney, Australia. (Photo by Don Arnold/WireImage)

A French Cancan dancer performs in front of the Moulin Rouge cabaret during celebrations marking the restart of its iconic windmill with red sails, in Paris, France on July 10, 2025. (Photo by Tom Nicholson/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

The London Cabaret Club on August 26, 2022 getting in the mood for Notting Hill carnival weekend will host to a Brazilian Fantasy Dance Company Festival ,with the colors and music of Carnival. (Photo by Paul Quezada-Neiman/Alamy Live News)

Dancers from the Moulin Rouge troupe are reflected in a mirror as they prepare themselves prior to a press photo shoot at the National Theatre in Warsaw, on October 26, 2023. The famous cabaret will take part in the show “French Touch La Belle Vie” highlighting the Franco-Polish friendship. (Photo by Wojtek Radwanski/AFP Photo)