People are reflected in a shop window as they walk along a street in a shopping district in Tokyo, Japan June 25, 2015. (Photo by Thomas Peter/Reuters)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

An Indonesian vendor fixes a headscarf on a mannequin at a market in Jakarta in this December 21, 2006 file photo. (Photo by Reuters/Beawiharta)

Women walk past a mannequin with a covered face as they shop ahead of the Muslim festival of Eid-al-Adha in Aleppo, Syria September 23, 2015. (Photo by Hamid Khatib/Reuters)

Businesswoman and vendor Sonia Maria Paypay sells clothing at a stand at the commercial zone of Gamarra in Lima, April 16, 2015. (Photo by Mariana Bazo/Reuters)

A hint of Spring Fever is evidenced by this passerby tipping his hat to a store fixture mannequin on a State St. sidewalk in downtown Chicago on March 23, 1978. The mannequin was awaiting pickup to be transported. (Photo by AP Photo)

Adam Ghiggio from Australia poses next to mutant mannequins which are lined up to be used as displays for the new video game “Rage” at the Los Angeles Convention Center on June 5, 2011 in Los Angeles, California. The Electronic Entertainment Expo officially starts on Tuesday. (Photo by Kevork Djansezian/Getty Images)

A mannequin of the woman painted gold in the James Bond film “Goldfinger” is displayed during a press presentation of the exhibition “The Designing 007: Fifty Years of Bond Style” at the Grande Halle de la Villette in Paris, France, April 13, 2016. (Photo by Benoit Tessier/Reuters)