As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)

A dog snuggles up to a potential owner on the opening day of Dog Cafe, a coffee shop where people can adopt shelter dogs in Los Angeles, California, United States, April 7, 2016. (Photo by Lucy Nicholson/Reuters)

Jennifer Lopez donates a stage outfit that she wore during an American Idol performance to Hard Rock Cafe’s memorabilia collection at her CD signing to celebrate her new album «LOVE?» held at the Hard Rock Cafe Hollywood on May 3, 2011 in Hollywood, California. (Photo by Michael Caulfield/Getty Images)

A cafe-restaurant staff stands outside as people drink coffee in Monastiraki district of Athens, on Monday, May 25, 2020. Greece restarted regular ferry services to its islands Monday, and cafes and restaurants were also back open for business as the country accelerated efforts to salvage its tourism season. (Photo by Petros Giannakouris/AP Photo)

A woman on her hen day reacts as members of the public enjoy a drink in the Grassmarket as lockdown measures are eased on April 26, 2021 in Edinburgh, United Kingdom. Cafes, beer gardens, non-essential shops and museums are reopening in Scotland today as lockdown easing continues. (Photo by Jeff J. Mitchell/Getty Images)

A woman enjoys her last alcoholic drink on December 4, 2020 in Cardiff, Wales. Following a firebreak period that ran from October 23 to November 9 the Welsh Government have introduced new rules which will prevent pubs, restaurants and cafes from selling alcohol at any time from 6pm on Friday. The rules will be reviewed on December 17. (Photo by Wales News Service)